• YOUR LEADERSHIP JOURNEY WITH ARTHUR

  • WHAT LEADERS SAY ABOUT ARTHUR

  • Tan Sri Lim K.T

    (CEO - GENTING GROUP MALAYSIA)

  • Abdul Aziz Azharuni 

    (Officer in Charge North Emirates - ETISALAT)

  • WHAT YOU GET

  • Competency Developing Tools

  • Award winning proprietary tools are one of the reasons Directive Communication workshops have been noted as 42% more effective than traditional training. Each exercise is designed to not only add to a participant's experiential knowledge and applied realization, but also to build on, and reinforce the previous learning. Participants are immersed in the entire learning system through games and the psychological strategies to make sure the learning is embedded in consciousness and long term memory

  • Comprehensive and Interactive Manuals

  • The colorful and interactive manuals for the Hero's Way are designed to engage participants and support leadership implementation. Multiple application and reference tools support action after the workshop

  • Easy To Apply and Understand ASSESSMENTS

  • The CBCI and HDMA are revered because everyone can easily understand and apply the results to implement better relationships, improved productivity, increased engagement and consistently support Better Leadership.

  • WHAT LEADERS SAY ABOUT ARTHUR

  • Steven Martin

    (Senior Leader - DELL COMPUTER)


  • International certificate in Leadership Psychology accredited by the American Institute of Business Psychology

  • This AIOBP Achievement Level Certification requires the participants of the 3 day Hero's Way course to show and document the implementation of 5 primary learning points over a 3 month period. The documentation can be done on social media or an intranet where participants show pictures and make comments to explain how and where they are using what they have learned.

  • WHAT LEADERS SAY ABOUT ARTHUR

  • Saini Krishna

    (Training Coordinator - QATARGAS)


  • Here are some examples:

  • The Combined Wisdom of Arthur Carmazzi's Books and Methodology Paves The Hero's Way

  • Over 18 years of practical application and evolution, Arthur's Best Selling Leadership books are a must read. Each contains foundations in real life, implementable practices and exercises that help you identify the psychological foundations that affect your competence as a leader and builder of people.

  • THE RESULT

  • VISIBLE RESULT FOR THE HERO'S WAY LEADERSHIP DEVELOPMENT TRAINING

  • The Hero Leader has the full scope of skills required to engage and bring out the BEST in the people around them... but this is NOT a "Do it my way" process. Each leader goes through a process of discovering their OWN IDEAL LEADERSHIP IDENTITY which supports sustainable and actionable leadership competence

  • ABOUT ARTHUR CARMAZZI

  • Arthur’s unique and effective contributions to leadership and organizational culture development and training, has earned him the Global Gurus Award in both the Leadership and Organizational Culture categories and is he is ranked as the #10 Leadership and #6 Organizational Culture Thought Leader globally. Combing his multi-faceted systems, assessments, training tools and the processes in his proprietary Directive Communication Psychology, and over 277 licensees who practice and train others using his methodology, Arthur has impacted leadership and organizational culture development on a global scale.

  • As the original developer and founder of the Directive Communication Psychology, Arthur has helped organizations around the world to develop better leadership and organizational cultures. With flagship training courses like his fully comprehensive  Leadership Development program “The Hero’s Way”, his Organizational Culture Change workshop “Lessons from the Monkey King”, and “TEAMcolores” based on Team Building applications to Arthur’s Colored Brain model, he gets 38% more implementation of concepts (based on a 2007 DCI study) that other experiential training programs.  Arthur’s other popular programs include Leadership Intelligence, Creating and Leading a Brand Culture in Your Organization, Leadership Communication to Enhance Corporate and Public Image and Culture Centered Leadership. Organizations such as Qatar Gas, Etisalat, Emirates, Motorola, Citibank, DELL, Bursa Malaysia, Petronas, Unilever, Philips, Levis, Apple, Microsoft, Intel, MTV… and more, have benefited from Arthur’s leadership and Organizational Culture Change workshops.

  • Arthur is greatly influenced by Ken Blanchard, and incorporates simplicity, story and adds a little fun into his books. He is the Author of “Lessons from the Monkey King – Leading Change to get Gorilla Sized Results”, “Identity Intelligence - The Force for Making the Right Decision for Personal and Professional Success”, “The Colored Brain Communication Field Manual”, and co-author of “The 6 Dimensions of Top Achievers”, “The Psychology of Selecting the Right Employee”, and “The Meta Secret”